MAXMEDIALAB joins IMAA while bolstering luxury media capabilities

MAXMEDIALAB is set to grow its luxury media capabilities while officially becoming a member of the Independent Media Agencies of Australia (IMAA).

The announcement:

MAXMEDIALAB, Australia’s leading luxury and premium media agency since 2011, expands focus on media buying division with the appointment of several new roles within the team. The agency, founded by Lynette Phillips, has recently joined the Independent Media Agencies of Australia (IMAA), Australia’s national industry body which represents Australian-owned, independent media agencies.

After 13 years in the industry, MAXMEDIALAB continues to redefine the Australian media landscape, partnering with innovative global brands and crafting visionary campaigns which blend strategic expertise with limitless creativity.

MAXMEDIALAB proudly represents an extensive portfolio of leading global brands including Hermès, Ralph Lauren, Audemars Piguet, Giorgio Armani and Emporio Armani, and Dolce&Gabbana Beauty, with recent new appointments including Dwayne Johnson’s Teremana Tequila and La Prairie.

“MAXMEDIALAB is constantly seeking evolution across all aspects of business, we are thrilled to join the IMAA, and it is a testament to what we deliver as a full-service agency.” – Lynette Phillips, CEO and founder, MAXMEDIALAB.

“It is an absolute privilege to orchestrate media campaigns that cut through the advertising clutter for some of the world’s most influential and luxurious brands. Joining the IMAA was a clear next step in our multifaceted approach.” – Ruby Gillard, media director, MAXMEDIALAB.

Recent media and advertising campaigns executed by MAXMEDIALAB include:

• Teremana takes over the outdoor street mural located off Swanston Street in Melbourne with a hand-painted mural of founder Dwayne Johnson holding a bottle of Teremana Blanco. The site was handpicked by MAXMEDIALAB for its proximity to Melbourne CBD and is, aptly, named ‘The Rock’.
• Dolce&Gabbana wrapped a series of Tesla vehicles in Sydney to mark the launch of the brand’s K & Q Eau de Parfum Intense fragrances. These vehicles, which also operate as part of the Uber network, featured samples of the new fragrances for riders to discover and were used to hand-deliver bespoke gifting sets to social media influencers aligned to the Dolce&Gabbana brand to amplify the campaign.
• Ralph Lauren partnered with menswear style magazine Esquire to create an editorial-led fashion shoot and digital cover with Australia’s top-ranked men’s tennis player, Alex de Minaur, during Australian Open 2024 to showcase the range of Polo Ralph Lauren menswear and the partnership with Tennis Australia.

“On behalf of the IMAA, we would like to welcome MAXMEDIALAB as our newest member. The strong growth of agency, with the world’s leading luxury brands choosing to work with MAXMEDIALAB, is a further demonstration of the power and expertise in the indie sector. We look forward to Lynette and the team’s contribution to the IMAA and sharing the benefits of being a member of our united and growing industry body.” – Sam Buchanan, CEO, IMAA.

Source: MAXMEDIALAB

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topics IMAA Independent Media Agencies of Australia Lynette Phillips MaxmediaLab Ruby Gillard Sam Buchanan

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