Mazda uses CGI in TV spot aimed at GenY

Tim Burrowes

May 5, 2010 7:25

Mazda is launching an ad campaign to promote its compact city car Mazda2, targeting GenY women.

The ads, created by Clemenger Harvie Edge (CHE), centres around the character Elena and her pinboard – a collage of her life in photographs. The ads feature the tag line “All the best things in one place”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Jim 5 May 10

Your life is complex and multifaceted. We get that. We understand that you have many influences, interests and activities. Here are all of them, and a car.

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ak 12 May 10

does anyone know what the song in this adverb is called and who sings it?

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