Mazda turns to animal instinct
Clemenger Harvie Edge has launched a new campaign aimed at promoting the animal charms of the new Mazda6.
Playing on the tagline ‘alive with excitement’ the ad features the Mazda6 driving down a typical suburban street. As it passes the other parked cars they ‘come alive’ and leak oil, start shaking and blaring alarms.
The ad, which launches on Sunday, forms a part of a wider campaign including print, online and outdoor media.
Credits:
- Agency: Team Mazda at CHE
- Director: Sean Meehan at Soma Films
- Post Production: Fin Design
- Music: Elliot Wheeler at Turning Studio
This is a cool ad. And speaking of cool car ads, I really like the latest Audi A5 Sportback one – the ‘breathing city’ one. (This sounds like such a bot comment, but I saw it advertised before a movie last night and it really grabbed me).
User ID not verified.
Although I like this ad, I think it’s nicely shot, my favourite car ad is still the VW spot night drive with Richard Burton reciting Under Milkwood by Dillan Thomas.
User ID not verified.
Nice. Jeez I like the way Mazda’s been going about their ads lately.
User ID not verified.
Doesn’t work for me at all. Certainly doesn’t say ‘Alive with excitement’. Wasn’t there another car ad a few years back where all the cars were scared and kept hiding in their garages? IIRC it was something from Holden. It reminds me of that but not in a good way.
User ID not verified.
And what’s the actual brand proposition? Says absolutely nothing about why Mazda is different from any other manufacturer. Probably an ok execution of a weak brand idea. Back to the drawing board I say, and expensive exercise though.
User ID not verified.
“Alive with excitement”, wtf, say no more. Hope the client didn’t pay for that.
User ID not verified.
Rip off of Peugeot from a few years back…
User ID not verified.