M&C Saatchi and Digitas handed Tourism Australia’s creative and digital accounts
M&C Saatchi and Digitas have won the creative and digital accounts for Tourism Australia, Mumbrella understands.
The result, which comes eight months after the creative account first went to pitch, is a huge win for M&C Saatchi, adding Tourism Australia to its client list, which includes Lexus, Commonwealth Bank, Woolworths and Plush.
M&C Saatchi’s win comes after the agency lost its place on Optus’ creative roster and closed its retail division 1440.
I’m getting the bloody band get together!
Snotty Morrison says he’ll be available to handle the business early next year as he will be out of his current job, and the family don’t need him to spend more time with them.
Hahaha @Groucho
Well done M&C for winning what surely was the most protracted pitch ever in Australian advertising.And from an impressive field at that.Unfortunately I lost my bet on the winner.
Dear Mumbrella,
Please use your investigative skills to dig a little deeper on this one. All is not what it seems.
You could start by simply asking if the Tourism Aus CMO is happy with the result.
Hard earned win.This pitch was a shit fight.Well done M&C for going the distance.
you have to hand it to the Toms…they are brilliant networkers and never lose touch with ex clients.
hi what