M&C Saatchi Group wins pitch to launch new Chery Motors brand in Australia
Global automotive manufacturer Chery Motors has selected M&C Saatchi Group to launch a new brand in Australia, following a competitive pitch process.
Set to launch in early 2025, the new Jaecoo brand offers a range of vehicles that are said to seamlessly blend luxury, performance, and versatility.
While the brand has already established a global presence, M&C Saatchi Group will be tasked with a full strategic and creative remit to solidify its position in the Australian market.
The agency will create a bespoke team across creative, PR, influencer, and social to boost Jaecoo in 2025 and beyond.
“Selecting to partner with M&C Saatchi as our creative agency was a natural decision, driven by their ability to blend innovation with impactful storytelling,” said Lewis Lu, chief executive officer at Chery Motors Australia.
“Their strategic approach and understanding of our brand have already begun to elevate our narrative and how we will connect with customers.”
M&C Saatchi Agency’s chief executive, Michael McEwan, added: “It’s a truly rare and privileged opportunity to help creatively announce the new Jaecoo brand to Australia. The Jaecoo team have big ambitions and a brilliant product packed with innovation.
“Together with the team at Chery Motors, we have been creating a bespoke team with the full complement of capability from across the M&C Saatchi Group to deliver on their ambition.”
Jaecoo joins other recent business wins for the agency, including MYOB and Australian Red Cross Lifeblood.
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
topics
Chery
Chery Motors
Chery Motors Australia
Jaecoo
Lewis Lu
M&C Saatchi
M&C Saatchi Group
Michael McEwan
Have your say