Sports Marketing Summit: How the NSW Blues turned the iconic Tooheys jingle into a viral sensation
During the 2024 State of Origin series, Tooheys teamed up with the NSW Blues for a marketing masterstroke that showcased the power of social media, catchy jingles, and the deep connection Australians have with iconic tunes.
The popular beer brand had been searching for an opportunity to breathe fresh life into the 150-year-old brand and revive its 45-year-old jingle.
The 70s song, ‘How do you feel? I feel like a Tooheys’ was created by Alan Morris and Allan Johnston via Sydney agency Hertz Walpole and has since become engrained in the nation’s cultural fabric.
