M&C Saatchi to launch research company The Source in Melbourne
M&C Saatchi has reported revenue across its Australian and Asian operations as up 13% last year – and signalled plans to launch a new Melbourne research operation.
The results announced overnight in the UK reveals the company’s acquisition of Bohemia last month saw the creative agency group acquire 51% of the company.
“This add on positions us well for satisfying the needs of our clients, who are increasingly seeking a closer relationship between their media agency and the content and creative partners,” the results stated.
The group – which locally operates M&C Saatchi, PR agency Hidden Characters, Lida, Re and M&C Saatchi Sport and Entertainment – is also looking to launch its UK research operation The Source in Melbourne.
“Australia had another good year, winning Woolworths (without a pitch), BBQ Galore, eBay and Tabcorp. They were awarded ‘Most Innovative Communications Company in Australia’, reflecting some of their ground breaking and pioneering work for their clients,” the results stated.
For the region, operating profit was up 37% to £52.531m (AU$84.592m).
For the global company as a whole, revenue was reported at £225.3m (AU$362.4m), up 26% on 2015, while operating profit was £23m, up 24% on 2015.
Billings for the year was reported at £458.180m while for Asia and Australia billings stood at £88.665m (AU$142.780m).
David Kershaw, M&C Saatchi group CEO, said in a statement: “2016 was an outstanding year for M&C Saatchi. We continue to roll out our proven strategy of winning new business and starting new businesses and see positive momentum across our global network and business channels. The year has started well and we are confident that we will continue to make good progress in 2017 and beyond.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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