M&C Saatchi to launch research company The Source in Melbourne

M&C Saatchi has reported revenue across its Australian and Asian operations as up 13% last year – and signalled plans to launch a new Melbourne research operation.

The results announced overnight in the UK reveals the company’s acquisition of Bohemia last month saw the creative agency group acquire 51% of the company.

“This add on positions us well for satisfying the needs of our clients, who are increasingly seeking a closer relationship between their media agency and the content and creative partners,” the results stated.

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