F.Y.I.

M&C Saatchi Sport & Entertainment wins Pepsi Max

November 9, 2010 1:44

M&C Saatchi Sport & Entertainment has been appointed to handle a new V8 sponsorship campaign for Pepsi Max.

The announcement:

PepsiCo has engaged specialist sponsorship agency M&C Saatchi Sport & Entertainment to work on a forthcoming project that will see the Pepsi Max brand sponsor a V8 Supercar Team.

The agency was tasked to recommend an entry strategy and develop a leverage plan for the motor sport project, which will signal the brand’s first major sponsorship within the Australian market.

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