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M&C Saatchi uses social media to build Qantas Socceroos World Cup campaign

M&C Saatchi’s digital arm, Mark, has launched a multi-pronged social media campaign aimed at helping Qantas make the most of its sponorship of the Socceroos in the run up to the 2010 World Cup.  

As well as offering fans the chance to win a 10 day tour with the team, the agency has created a Socceroos Journey to 2010 team blog, Twitter feed and Qantas YouTube channel. The strategy is based around maximising the brand’s naming rights for the Qantas Socceroos which does not extend into a major stadium presence.

The YouTube site currently features an M&C-created ad designed to build patriotic fervour as the team gets closer to qualification:

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