M&C Saatchi’s David Govier and Rosita Rawnsley-Mason take the lead on Tourism Australia as joint CDs

M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason as joint creative directors, leading the Tourism Australia account.

The agency won Tourism Australia’s creative account at the end of 2018, and has since helped the national tourism body navigate the turmoil in Australia’s tourism sector caused by the 2019/20 bushfire crisis and COVID-19 pandemic.

Its work on the account has included the introduction of the international brand platform of ‘Philausophy’, the lauded but short-lived ‘Matesong’ campaign in the UK starring Kylie Minogue, and the domestic platform ‘Holiday here this year’, which most recently kicked off a new campaign with Hamish Blake and Zoe Foster-Blake.

Rosita Rawnsley-Mason and David Govier will take the lead on Tourism Australia