McCain launches new iteration of ‘Nothing Special’ platform via Cummins&Partners

Darcy Song

July 20, 2023 9:29

McCain has released the latest iteration of its ongoing brand platform, highlighting the everyday precious interactions we dismiss as ‘nothing special’.

The campaign, created by Cummins&Partners, sees the return of comedian Becky Lucas as the main character.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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McCain launches new iteration of ‘Nothing Special’ platform via Cummins&Partners

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