Mumbrella360: Brand codes are essential to effective marketing

July 20, 2023 9:14

Principals’ creative director Martin Hopkins and strategy director Charlie Rose stress the importance of relevant and refreshing brand codes and their cruciality to effective marketing.

Running a Masterclass at the Mumbrella360 conference, the pair said that brand codes are the most famous and distinctive assets a brand has.

Hopkins and Rose at yesterday’s Masterclass

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.