F.Y.I.

McCann Sydney wins Lion cheese brands from BMF

July 31, 2012 11:46

McCann Sydney has won the ad account for three Lion Dairy & Drinks cheese brands from incumbent BMF.

The announcement:

31 July 2012: Lion Dairy & Drinks has handed the advertising account for its cheese brands Tasmanian Heritage, South Cape and Coon to McCann Sydney following a four- way pitch.

McCann pitched against the cheese brands incumbent agency BMF, Lion’s other creative partner AJF Partnership and a fourth agency to win the account and begins work immediately on Lion’s three key cheese brands across both specialty and everyday cheese.

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