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McDonald’s celebrates 50 years of Big Mac by going back through decades

Fast food giant McDonald’s is celebrating 50 years of its famous Big Mac burger by launching an advertising campaign revisiting the past five decades.

Accompanied by Starship’s We Built This City, the campaign features customers enjoying Big Macs over the years.

As part of its 50th Big Mac celebration McDonald’s is also introducing a new limited edition ‘Grand Big Mac’ with bigger buns and bigger patties.

Last month rival fast food chain KFC also celebrated its 50th Birthday in Australia with an ad set in April 1968.

The ads were created by DDB Sydney.

Last month McDonald’s shifted its PR account from Eleven PR back to Mango Communications.

The campaign is part of global celebrations for the anniversary, with Leo Burnett London taking a similar approach in an ad featuring INXS’s New Sensation which began to air some months ago.

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