McDonald’s shifts PR account back to Mango Communications
Fast food giant McDonald’s has moved its public relations account from Eleven PR back to DDB Group’s Mango, Mumbrella can reveal.
Eleven was appointed to McDonald’s account in July 2016, winning the account from WPP’s PPR, while Mango remained on McDonald’s’ PR roster “working alongside DDB on select integrated projects”.
Eleven previously worked on McDonald’s’ brand marketing initiatives and corporate reputation while Fleishman Hillard provided corporate affairs service.
The whole PR account will now sit with Mango Communications.
Jenni Dill, chief marketing officer, McDonald’s Australia, said in a statement to Mumbrella: “Mango has been a longstanding partner of McDonald’s, and this consolidation of our PR agencies is the result of a review of the support we require from our external partners.
“We’d like to thank Eleven for their partnership, and the work we’ve delivered together.”
Roberto Pace, managing director, Eleven, added: “We’ve enjoyed working with Macca’s over the last two years and wish the business and its partners all the best.
“Eleven has changed and grown substantially over the last few years and we’re looking forward to continuing working with our brands, from long-term clients to new wins, on creating culture together.”
In April last year, McDonald’s consolidated its creative account with DDB, ending its 12-year relationship with Leo Burnett.
Moving its PR account to Mango is a further consolidation for the fast food giant, keeping its creative and PR accounts under the one group.
Mango declined to comment.
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Mango’s leadership in the twelve months up to Macca’s departing was a joke. It was no surprise they left
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Who was the agency’s leader before McDonald’s left?
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Snapplications was great. Everything else they do on McDonalds is terrible.
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Fern
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Because DDB’s ads are really doing well.
At least VML makes interesting shit.
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