McDonald’s releases ‘Go Full Summer’ campaign
Fast food chain McDonald’s has released its Summer campaign ‘Go Full Summer’ backed to Lovely Day by Bill Withers.
The advertisement features children running on the beach, swimming, playing with seaweed, climbing trees, playing dress ups and eating at McDonald’s.
Love this but would also like to know where the swimming spots are please
Coalcliff Beach NSW
I spent every summer camping at Coledale Beach near Coalcliff. Those were the days, sun, surf, family and friends.When I saw this ad it really took me back to those innocent, carefree days. I love this ad and the bond it depicts between the kids and grandparents.
I thought the use of kids with open legs and transparent underwear, both boy and girl saddening.
Mate you have got some serious issues.
You are a sick person. Get some counselling.
1) They have swimwear on NOT underwear
2) Why are you looking so close to see what the kids have on
you need some medical help you SICKO
Love the ad but want to know the actor – looks familiar???
Looks like Tony Hughes from “King tide”
What a refreshingly real , non staged and happy ad!
Is this filmed in NZ??
coalcliff/wombarra nsw
I love love love this add !
Makes me want to jump in car with grand babies & buy some maccas!
It’s the best add I’ve ever seen for McDonald’s!
Thank you for being real!
About time !
Sandi
X
I really like the ad too – very innocent, evocative of an earlier time – expressed by the clothing and style of what we assume to be the grandparents. Great soundtrack too and location!
I absolutely hate this add. White bread – middle class unrealistic depiction. Good grief – as if looking after half a dozen young children is all fun and laughter. Yeh right!! I hate this type on ingenious and ridiculous advertising campaign. It is all about creating an image. False and misleading. We should all boycott Maccas until they start depicting the reality of life, rather than some sugar- coated crap.
You are sad. Try smiling.
REPLY TO “MARIANNA” – Of course it’s false and misleading – that’s how big companies make sales you box-head!! AND…if you want to boycott Maccas for it, then on principle alone you should be boycotting every other multi-billion dollar company using the same tactics. I hope you know how to grow your own food and make your own clothes and generate your own electricity! Most people have common sense enough to see the adverts for what they really are and then respond according to their own personal needs. That’s a skill you obviously lack in huge quantities. You’re too stupid to listen to!!!
It’s an add…… You & your type of thinking is sad in the world
I totally agree with Marianna. She is not sad, she is just without blinders!
The idea of the ad is completly a fake and if you all are so naive to say…….ohhh so nice……..ohhh I remember ……You are just lost and it is exactly what McDonalds wants.
In all the world people are fighting against the junk food and boycott Maccas and you????
You are hypnotized by the brainwashing of the advertises. And do not think about what you are eating and what kind of food maccas give you. Like the poor animals raised by ormones and antibiotics, but you are lost in that fake world and you do not notice it.
Wake up dolls!!
It is nice to see McDonald’s supporting family values and to have a traditional Irish Catholic family featured in a prominent advertising campaign. While contraception is rife in our community, this family has at least 12 children and seems very content.
It’s grand parents looking afterr all their grandchildren. What planet to you live on?
Lolol. Rife. So can you afford 12 kids? Awesome for you but the rest of us poor non catholic folk have discovered that more is not necessarily better.
What a bloody lovely commercial. Beautiful, heart-warming and uplifting. Everything a good Summer spot should be.
I just love this add the music is so catchy kids look fab and reminds me of a childhood I would dream of so where was it filmed? I want to live there
Wollongong 🙂
Love the ad. Is the family related? They all look alike.
Still waiting for an answer….
Love the ad what type of car is in the advertisement?
It’s a Valiant station wagon I think. I didn’t know there is a tidal pool at coal dale
The car looks like a Valiant station wagon.
How wonderful to capture family connection in this day of age when people seem to be too busy for homelife. To see parent child connection of fun and laughter kids being kids enjoying the backyard play of tree climbing annoying each other as kids do a trip to the beach then takeaway on the way home makes me smile and bring memories of my childhood ????
what the hell children running around in there underwear and being sneaking around their own mother what are we Australia come on we are better than that we dont like seeing kids half naked on tv
Lighten up
Their underwear.
good on ya for seeing. It’s a disgrace.
Yep, I noticed it too. Kids running around in their undies. I’m sure paedos watching this ad intently.
I too love this ad. It is marketing to grandparents who have all had days like this..minus the Maccas…with their own families but the essence of family fun and values is there. Healthy happy kids. The fact that they are all swimming, playing and hugging is wonderful.
You would need to
Look too close for my own personal comfort to see anything inappropriate in this ad.
View it like it is and enjoy!
It is no secret that I have a number of issues with this campaign. 1. The grandfather does not look like a man that should be trusted to look after children 2. I don’t care for long hair on elderly women 3. The old lady sits on the old man’s lap in the restaurant. How do parents encourage appropriate behavior when enjoying a dine in experience if McDonald’s itself presents this scene? 4. The song has indeterminable lyrics 5. I have other commentary that I might choose to share at another time.
Geez some people like Dennis have some bigtime serious issues , this add is absolutely the way we do Chrissy with our grandkids each year at Nowra . For days our kids leave their kids with us and we carry on like the old flower power 60s hippies with our grandkids .
It is a shame that Perko has used this forum to “play the man and not the ball”. As I said, I have elected not to publish my full commentary at this time but may choose to if there is sufficient public interest / demand.
I have no problem with this behaviour in the confines of a happy family atmosphere, not on a tv ad amongst strangers, given this current climate of child and sexual abuse
It’s sad that you think this way. I honestly feel that this is the reason why the world is messed up. Everyone is policing everyone else. I know people need to be cautious but this ad is just about a fun loving family having a good time. But your reaction is obviously about your own paranoia. Maybe you need to lighten up.
Lighten up and stop policing people’s opinions like yourself?
Good on you , enjoy your grandchildren as long as you can.
Exactly Perko. I love the laid back relaxed young at heart grandparents these ads show. Its summer… its holiday time …. its Australia!! …. All the cousins running amuck at nan and pops house woohooo the memories
I totally agree, I made a similar comment last week but it didn’t make it onto the page. I’m sure this man is not one, but Dirty Old Man comes to mind every time I hear the music. And the fact that he is laying in a hammock stroking a child’s hair is sickening.
The amount of really sick puppies out there commenting on these “grandparents’ and the Kids clothing… is a worry ,what a pathetic world we are stumbling into , its a fine decent add even though I wouldn’t eat the food ever
Yeah spot on. To say hey is a bit oddly mannered is an understatement.
He likely was directed to behave this way however and in this day and age it is somewhat surprising.
Fully agree. I thought it was just me at first, but the majority of people I asked felt exactly the same. So many poses struck by the children are really inappropriate. The grandad in the car…don’t get me started. Replace the little girl with an adult and the ad could just as easily be a ‘dating for seniors’ commercial. Creepy!
OMG … its a grandfather and his grandchild! Why do some people have to see “sick” in everything? This ad is great how it depicts a happy extended family enjoying their summer holidays. Does every man over the age of 50 look like a “Dirty Old Man” to you? Happy thoughts please, its entirely innocent!
OMG…I felt uncomfortable watching that chap…something creepy but could not put my finger on it.
?
Lighten up people, it’s ment to be reminiscing of a time when kids did play outdoors and were free to be themselves. im a gen x and it takes me back to the innocence of the late eighties!
exactly
You’re a clown
Dennis, if it’s indeed true that this where you chose to find some sort validation via public demand/interest then already I feel incredibly embarrassed and ashamed for now taking part. However, to say that i find your comments truly heinous and sadly nothing short of pathetic would be a gross understatement. I sincerely hope you are living your life to the fullest… or at the very least consciously getting out of the way of those that are attempting to do so. This is the first and will be the last time I choose to participate in a forum like this… so I’ll finish with… I hope you find something more constructive to do with your time… and if you can’t… then maybe you should just remain silent… something tells me you already know that.
I find this ad creepy! Especially the one with the greasy old guy and the little girl!
YES YES YES
I agree !! The creepy old guy kissing her on the lips !!! Eek makes me feel very uncomfortable
I find this ad creepy and revolting!
I’m right with you on this one
Yes, it’s true. I was watching a program on one channel on tv and everytime they show a they maccas commercial and it make me sick watching this old man alone with the girl in his car.
So grandfathers everywhere aren’t allowed to take their granddaughters out alone? What is the world coming too! You are the sick one for having those sick thoughts. All I see is Grandpa and his grandchild enjoying a trip to Maccas.
The way the grandfather eats the Big Mac sandwich is truly bizarre. He holds it tightly at the front end, causing the contents to spill out at the back. Very foolish. Surely computer technology could be used to correct this?
Usually speed through ads on recorded TV or change the channel – this I actually watch – great feel – clever whoever put this together – I am a grandmother and for once happy to see grandparents portrayed as not all really old and out of touch with fun !!
WTF?
It saddens me that those who see something wrong with this advert are truly judging by their own sick standards.
Alternately, even sadder is that the negative comments may be the result of their own similar expereinces, of course for which they are not to blame.
This is a wonderful ad and evokes memories of my own childhood (unsullied by unwanted attention) and I hope that I can share equal experiences with my own grandkids.
why isnt the grandma in the car through the drive through or at the beach, how come the grandpa looks like a pedophile ??? this ad has serious issues
No, you have serious issues. Grandpa looks like an older hip guy, probably was a teenager in the 60s. What is wrong with that? And grandma is probably at the beach looking after the rest of the tribe, do you want them to leave the kids at the beach alone?
Totally disappointing advertisement. Anybody can run a Bill Withers groovy track behind anything and manage to sell it. Keep it real please it is 2017!!
I like the add, does anyone know anything about the music – so uplifting
I like the add, does anyone know anything about the music – so uplifting
Bill Withers- Lovely day
Major continuity prob..
Check out the sunglasses in the car..man wears dark glasses then next shot he has the girls pink glasses on..als the car is moving in some shots and stationary in others…
They are rolling through the drive thru and swap sunnies for a joke……so the Old guy has young girl sunnies and vice versa. No continuity issues.
Don’t like adds especially when they put it on more than once in a bracket but this ad is the best and most memorable I’ve seen in along time maybe they should have had the grand parents encouraging the kids to pick up their rubish and put it in a bin other than that it may encourage people to spend more time outdoors and be happy and enjoy our kids as now days they are expected to grow up to soon
Curious to know who granny and pop r they look familier the car might be a kings wood station wagon
Nice add everyone having a funny time
Completely staged……Macdonals is xxxxx…trust me i have eaten it all around the world. The actorv( i assume) reminds me of a english actor but can’t quite place him…anyone know his name.
Great add
What type of car was used in the drive through I’m thinking HK Holden my mate saying Valiant
It looks like a VG or similar Valiant
Look like a VF-VG Valiant?
What’s the song in it called??
Does anyone know who the actor playing grandfather is? Very familiar but can’t place him?
Love this advert very positive view of grandparents. Well done!
All you wackos finding some sexual connotations in this need help but ….WOT MODEL VALIANT IS IT??
What is grandpa’s name can’t put a name to the face of an ad with a feel good flavour its a great ad
I’m from the USA and I LOVE this ad! I wish Mc Donalds would play ads like this in the USA, but I think most people would think it’s too liberal in some way. Too bad.
Great Ads – and I’m not a Maccas fan- it does capture us Aussies, which is a refreshing change from the Amercan ads dumped on us with stuck on Aussie voices.
Good on them!
Is grandads car a Valiant?
It’s a nice Advert, ligt and fun, but honestly they didnt need to show the girl with her legs wide open…not in in an Advert, it’s just not necessary
McDonald’s shame on you !
No there is nothing wrong with me, and something tells me some of these comments come from Mcdonalds marketing people, or otherwise brainwashed Mcdonalds people ( me included in this lot )
Unlike Bill Gates have done very little to help considering the billions they have made over the years.
That poor boy ad greiving his dead dad, made me sick. This not as bad but why do it ?
You could need help, I’ve seen this cool ad heaps of times and never noticed any open legs!
Ad creeped me out at first thinking these were older parents being hippies and trying to be cool. Then told myself to believe they were grandparents and grandad had a big head. Anyway all the kids are going to get fat because they eat Maccas.
I like the ad & music. Shows free spirit fun how I grew up in the 70’s.
I know everyone says they’re grandparents, but could be parents. A lot of kids. And an expensive meal for them!
I did bump into a family whilst camping in Albany WA who had 13 kids. This ad reminded me of this family.
I thought I was the only one who found this ad cringeworthy! I think it’s been changed though……Have they edited the terrible table manners (from the oldies) out? I’d crack it if my kids behaved like that out in public!
I love this ad it reminds me of my childhood, my grandparents, great aunts and uncles, cousins and friends all having a fabulous time at the beach, at home, camping and many other activities, the world needs more of these types of activities. They are the grandparents as there is another ad where mum comes in and they hide the treats from her.
The family behaves like total pigs at the restaurant. As a young McDonald’s crew member in the mid 90’s, I would have personally ejected these animals and told them to eat in the car park where they belong. I did this a number of times, often to applause from the crowded dining room.
Very disappointing to see McDonalds encourage this.
I love this ad..Makes me look everytime I hear the ad come on..music is just perfect…It Makes me imagine the grandparents are care free hippies from Byron Bay, kids being crazy..And just enjoying the summer.. Great job???
Love the ad….fun fun fun … But who is the old chap in the ad….is it Tony Hughes….its really bugging me…
Clever ad from Macdonalds. I think it’s aimed at the hippy grandparents who seem to live in Palm Beach. What a pair of roguish groovers they are.
Had to eat McDonalds once at the Central Coast on the way to the beach house. The people in there certainly didn’t look like this ad. They were fat and covered in tattoos.
When ever l go to Maccas for a rest room break I have seen any person remotely healthy, and have the eating habits of BOGAN USA
I love this add- the song is great and the feeling it evokes of relaxed summer by the beach with the cool grandparents is charming.
It’s the only add that if I’m hearing it playing I come running in from the next room to see it
I looked up the song – bill withers lovely day and the lyrics are beautiful
You have absolutley nailed this ad my only wish is that my partner was in it being groovy nomads like these grandparents in ad.
Makes me feel happy a big congrats .
Victoria.
whoever approved this ad at Mcdonalds is WRONG – its the worst ad ive ever seen, creeps me out, whats next priests with kids at the beach eating sundaes, seriously it has pedophilic connotations and everyone i have spoken to agrees with me, THIS AD SHOULD BE REMOVED FROM PUBLIC TV IMMEDIATELY ITS SICK
Hilarious
Good to see lots of predictable comments from the Elite Lefties. Where would we be without you to guide us through our miserable little ignorant existence?
Just a thought – is the ad aimed at grandparents because Maccas is losing a big proportion of parents who prefer their children eat healthy food?
Grandparents now the target because they are more likely to spoil their grandchildren.
Garbage ad. Go full summer? as opposed to a half summer
This is a great series of Adverts that remind me of my younger years. The music is perfect and the ad has captured a unique aussie summer. I would like to know who does the Voice over. Filmed at coalcliff NSW? “Bill Withers- Lovely day(Perfect)” Well done to the creators!
I agree Merv and others. Some of the comments are quite disturbing, some of you need some serious help. Grow up.
Ohhhh!!!! This add is perfect all I thought McDonald’s cared about was selling cheap burgers. Now they actually care about the people who buy them. Another thing some people on here I’m reading the comments and laughing my head of.f I think the people with problems watch too much ABC news 24.
It bothers me a bit what some choose to see in this ad. The grandad does not kiss a child on the lips – that is his wife. Honestly some people. The choice of music is perfect. I had to look it up and have added it to my playlist. Not a fan of maccas but their ad agency nailed this one.
GREAT ADD, SAD TO SEE SO MANY SICK & TWISTED PEOPLE OUT THERE, THEY DON`T HAVE A LIFE WORTH LIVING.
I love the current Summer commercial!!! Too bad McDonald’s does not cater for their Coeliac customers.
Great add. Is it Jeff Thompson the bowler.
Love this ad…made me feel very nostalgic! Love the song too!
Love this song.
Can u tell me name of this band or singer?
Omg u just hate this ad. Ruined a good song for me. The grandpa is kreepy…
I hate this ad – the hippy over the top groovy hipster grandparents look exactly like the kind of people who would feed their kids mungbeans & not go within a mile of a McDonalds & snob anybody who did.
My thoughts exactly. The hippy grandparents and their weird, unsettling zest for McDonalds is just bewildering. Who comes up with this stuff?!
I absolutely love this ad.
It is reminiscent of my childhood years spent with family and friends at the beach. No McDonalds was eaten back then but, who hasn’t eaten fish and chips at the beach. Yes and it’s considered junk food.
I hope to make similar memories with my grandchildren.
For all those haters out there wake up and smell the roses.
Life’s too short.
I think it is sad reflection on society today that people can not see the add for what it is. Grandparents having a wonderfull time with their grandchildren, and grandkids having a wonderful time with their grandparents. Why do we have to read more into it???? Yes it’s a Maccas add,! but it’s about family and our society today, where grandparents play an important part in our children’s lives. purely innocent and nothing more than that. Parents are so busy today with their kids, trying to juggle ‘perfect ‘ parenting, work and family together,this about kids relaxing and having a wonderful time with their grandparents without a care in the world. Just leave it at that.! Honestly!! What has the world come too???
I have eaten maccas through most of my senior twenties and stopped by early thirties and now In my early fifties I have the worst cellulite and sloppy loose skin imaginable.
And you blame 5-6 years of eating at maccas for this? I call it getting older and probably more likely to do with genetics.
I LOVE this ad, and everything about it reminds me of being a little kid and spending Summer holidays with my parents and Grandparents down at the beach.
So many of my happiest childhood memories are beach holiday with my Grandparents. Admittedly we were usually having picnics, and eating fishing and chips, but I think Maccas have really captured a typical Australian Summer perfectly.
I love the McDonalds Advertisement. I now find myself searching on the Internet for it so I can watch and listen to it again. It is beautifully made and filled with so much fun and connection…
Love this ad, shame there are so many perverted trolls out there, get some help people, some of you sound like sickos, and the former Maccas staff member needs to get a life….won’t let you morons ruin this ad for me and no, I do not work for Maccas and never have.
I love this ad… I think it’s magical. It’s clearly grandparents and everyone is being laid back and a bit silly and it’s summer ,and it’s one of those fun, magical days that make lovely memories. That’s where it takes me anyway….
Love this campaign, it’s great to see family time, grandparents n kids having a blast .
Also great tune to go along with it.
All of them make me smile every time .
Great !
I love love love this ad. It gives me goosebumps watching it of like days gone by. Love the music. The family looks happy and to be having a great time. Unfortunately our world is different now and that ad takes me back many years ago. After reading some of the negative comments here I’m disgusted and saddened at the same time.
These adds are absolutely crap. They have been on for too long. It’s 2018 not 1966. Wake up
Well I do not LOVE the ad but..
My initial interest in this ad was to find out the location of the external shoots because it did look like NZ and I am preparing a dossier on the infiltration of our friends-across-the-ditch’s culture on Australia. Their little-brother-syndrome-generated cockiness and arrogance has no bounds. So Chantal’s question made me read on and respond, and I do not blog (am I even blogging?), but the diatribe that was evident on this site was so intoxicatingly irresistible. Have I “taken the bait”? Oh, Mama! So many issues, and enough material for an entire Psychiatrists’ conference!
“…but may choose to if there is sufficient public interest/ demand” Is that how people express themselves on these sights?
Isn’t the mother of some of the grandchildren shown in one “restaurant” shot also there? Maybe she helped with the expensive food bill, Erika.
Anyway, exactly what SHOULD proper grandparents look like and act like? Queen Victoria and Prince Albert?! People come in all shapes, sizes and dispositions and some, luckily, live to become loving and adored grandparents, whose characters embrace a spectrum of traits, foibles and nuances.
Even those with only a smidgen of marketing interest would concede that nostalgia sells because people feast on it, otherwise Queenslanders would not still believe that they are the underdog in every state of origin series, no matter what the statistics reveal. Come on, you know you do -dad and grand-dad explained it at the dinner table time after time. This ad has it (appeal to feelings of wistful memories) in abundance: hippy- shake dance moves; removal of pickles; crazy (good crazy) Pop who acts the giddy goat with bad table manners( in some cases to show what shouldn’t be done, incidentally), complete with lame, scary joke teeth; acrobatically climbing the door jamb (on which your heights and ages are marked), in your BEDWEAR (because you’re on summer holidays and are up early having fun); evening torchlight walks; valiant stationwagons etc. The marketing brain-storming think tank nailed every one.
I do not love the ad but do love the crazy reactions and debate it has generated.
Add music Bill Withers Lovely Day track before this on album 1973 Ain’t no sunshine .Classic days and music can only judge the past
Half the people in this comments section need psychiatric help. What the hell?
This is a great ad in that it aims to give the impression that Macdonalds supports a fun lifestyle at the beach & rock-pools, day & evening for caring loving families.
I find it interesting though that the closest MacDonalds restaurant to the iconic film location (Coalcliff) is at Woonona & is over 20 minutes by car through several beachside suburbs along a narrow winding road including the Seacliff Bridge. The long trip with several kids packed into a few cars isn’t part of the required image.
Does Macdonalds have many, if any, outlets in small beachside communities?
Not a particular fan of Macca’s but love the ad. It takes me back to the more innocent times of my childhood and makes me wish I had some cool hippy grandparents to hang out with.
Where did they get these perfect grandparents from? (Originally thought they were the parents) Notice they use exactly the same colour hair dye! A bit cute me thinks.
Didn’t know the Australian lifestyle was depicted by hippie grandparents and unruly screaming children. Can’t stand this add.
As soon as I saw it I cringed – the man looks very sleazy – it makes me feel sick when I see it. I dont react that way to anything so something is definitely wrong.
Why do people have to bring up the seamy side of things instead of seeing the advertisement for what it is- grandparents enjoying their grandkids? I love this ad and I don’t really care who or what it’s advertising. Are the “family” really related?
This ad makes me want to throw up!
Creepiest commercial n grandfather I’ve ever seen. Makes me sick in the stomach. Can’t watch
Whether the ad is appropriate or not – the fact remains that we are all part of a society where our most vulnerable members are quite often at risk [whether we are aware of it or not].
The communities reaction to ads like this simply reflects this sad reality.
great add
It’s one of the better Macca ads I’ve seen in a while. Just a bunch of kids hanging out with the grandies and going to Maccas for sustenance. It is what it is. A fun ad about a fun family group.