McDonald’s releases ‘Go Full Summer’ campaign

Fast food chain McDonald’s has released its Summer campaign ‘Go Full Summer’ backed to Lovely Day by Bill Withers.

The advertisement features children running on the beach, swimming, playing with seaweed, climbing trees, playing dress ups and eating at McDonald’s.

As described on the brands YouTube channel, the ad aims to promote Summer as a time not appropriate for doing “things half-baked, It’s time to let your hair down and live a little. That’s why this year we’re going full summer and we’re inviting you to come along for the ride.”

The ad comes just months after the fast food brand launched its ‘Everything great starts somewhere’ campaign which aimed to show support to Australian farmers.

Competitor KFC has also recently its Summer campaign which aims to rival the British ‘Barmy Army’ and start a new ‘hole in my bucket’ trend.

KFC has also continued to roll out its ‘Shut up and take my money campaign’.

DDB is McDonald’s creative agency of record.


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