Woodstock Bourbon uses ‘Goes Alright’ tagline in series of new ads

Cummins&Partners has created a series of new ads to launch Woodstock Bourbon’s new Easy Roller Bourbon ready to drink products.

Using the tagline ‘goes alright’, the campaign includes five different ads where a man trains his bird to waste telemarketer’s time, clones himself to get out of chores, carves an ice-sculpture, tames a pet bear and creates a remote that controls the universe.

Each ad consists of the same group of flatmates and aims to build a unique brand personality for Woodstock.

Chris Jeffares, CEO at Cummins&Partners, said in a statement: ““This category takes itself a little too seriously, so we decided not to.

“Woodstock has always liked to poke a bit of fun and we had a lot of fun doing that again. The talent, performances and a production partner that really gets the audience and mediums, made for a great collaboration.”

Woodstock is part of parent brand Asahi, which is currently pitching both its creative and PR account.

The campaign is set to run across Youtube, Facebook and Snapchat as well as outdoor.


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