McDonald’s teases audience with Hipster Duck audition tape
McDonald’s are teasing customers of a mysterious new initiative set to drop July 23 with a series of online “audition” videos featuring animals.
Mumbrella understands they are part of an “exciting new digital campaign” created by DDB Sydney launching in the coming weeks, although the fast food chain is remaining tight lipped as to more details.
The first starring a Hipster Duck in his 18th take giving the camera a duck face and using a fake moustache.
https://www.youtube.com/watch?v=8hSZhL3eCGI
Ginger Echidna features in the second “audition” style tape while a voice over wonders “How do echindas do the group hug thing? Is it a bit pointy?”
https://www.youtube.com/watch?v=-cDHZiRTzcE
The fast-food chain is pushing the videos directed by Paul Berry out across Facebook, encouraging its fans to guess what’s coming using the hashtag #dropintomaccas.
However, the posting of the Hipster Duck video was quickly hijacked by some fans urging McDonald’s to commit to phasing out caged eggs.
McDonald’s creative agencies of record are DDB Sydney and Leo Burnett Sydney, while Tribal DDB Sydney has handled the brand’s digital account and OMD is its social media agency.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
Mumbrella places wrong ad in preview story. How hard is it?
User ID not verified.
So what was this all about?
User ID not verified.