Dr Mumbo

McFrank: ‘like Frank PR but with a distinctly Scottish accent’

mcfrank PRWhen you’re opening a new office in another country it’s important to make an effort to blend in with the locals. But the new Glasgow office of Frank PR might have gone a little too far in its efforts.

The agency, which is owned by Australian based Enero Group and already has offices in Australia, the UK and the USA, opened the Glasgow office but wanted to add a touch more of Scotland to its branding resulting in the new name – McFrank.

Dr Mumbo wonders if some of the locals might accidentally stumble into the offices looking for a burger and fries, or whether all the staff will be forced to wear kilts to work and take bagpipe lessons on their lunch breaks.

Glaswegian Claire Morrison, who takes on the role of general manager, said in the press release: “McFrank is just like Frank PR but with a distinctly Scottish accent.

“A down-to-earth approach, heaps of creativity, strategic nous, with a wee dram of that all important Glaswegian swagger.”

 

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