McFrank: ‘like Frank PR but with a distinctly Scottish accent’
When you’re opening a new office in another country it’s important to make an effort to blend in with the locals. But the new Glasgow office of Frank PR might have gone a little too far in its efforts.
The agency, which is owned by Australian based Enero Group and already has offices in Australia, the UK and the USA, opened the Glasgow office but wanted to add a touch more of Scotland to its branding resulting in the new name – McFrank.
Dr Mumbo wonders if some of the locals might accidentally stumble into the offices looking for a burger and fries, or whether all the staff will be forced to wear kilts to work and take bagpipe lessons on their lunch breaks.
Cringeworthy and patronising.
And what does ‘the soon’ mean btw?
Geeday Mate!
We’re opening a new agency in your sunburned bloody country, how about whacking a shrimp down for us! Bonzer! Don’t ya know that cliches are the best way to crack the market?
LOL – If you went up to a Glasgwegian and said ‘Och aye the noo” (which is what I think that pic is meant to have said) you’d be walking away with a sore face.
This is so sad. Will get noticed and attention whilst annoying and putting off nearly all prospective clients.
As above says imagine a bbrittish company calling itself By Jingo By Crikey.
I think it’s funny, and shows they don’t take themselves too seriously. Sure, they’ll put off some clients, but there are also businesses out there that want to be seen as quirky.
Admittedly, that is looking at it with an Aussie sense of humour, so not sure how that translates to a different part of the world market.