McLaren appoints Trish Nicol Agency ahead of retail launch
McLaren Automotive has appointed the Trish Nicol Agency to handle its PR ahead of the launch of the car manufacturer’s first retail network.
McLaren is planning to sell its range of sports cars direct to consumers through dealerships in the Middle East, Africa and the Asia Pacific region – which will include Australia.
It is currently in talks with a number of Australian dealerships, with a partner expected to be announced by the end of July.
The Trish Nicol Agency’s luxury division also works for clients such as Cartier, Bentley and The Residence Hyde Park.
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