McLennan: Ten will be the home of event TV

HamishCEO of the Ten Network, Hamish McLennan has declared he will change the station’s programming mix as the station chases an older demographic through a combination of sport and event TV.

McLennan told Mumbrella editor-in-chief Tim Burrowes about the station’s new focus on the 25-54 demographic and how it would lead to the network’s revival.

“We see the 25-54 demographic as the most important in the market, about 50 per cent of the population falls within that demo, we would have gone out of business if we had stayed with our traditional 16-39 year old demographic,” said McLennan.

“We were getting caught in a narrow band because of a lot of the viewers in that younger demographic are using PVR devices or are regular downloaders,” he said.

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