MCM launches new music video service The DEN
A video music players has been rolled out across several of Australia’s major websites in what its owner claims is the first time all of the major music labels have got behind such an initiative.
MCM Media has launched The DEN (Digital Entertainment Network) across sites including news.com.au, The Daily Telegraph, APN’s regional sites and Yahoo!7 Music.
The service – which is ad-funded – streams music videos on demand, based around playlists. Revenue is shared between MCM, the site owners and the music publishers. MCM claims it is “the world’s largest legal high quality free-to-stream music audio and video on demand”. Users are also able to click through and purchase the music.
The service has previously been available on MCM’s own sites including Take 40, The Hot Hits and movideo. It says that 500,000 users streamed more than 4.5 million audio and videos from those sites during June, with consumers averaging seven videos per session.
quality digital to compliment their quality national radio catalogue – mcm is the future people
Great product but those CPM’s are sooo 2008..
Obviously these guys haven’t heard of the MySpace Music joint venture with the majors that has full audio and video streaming catalogues and user playlist creation and sharing.
Frank -we have all heard about it but not sure the product is anywhere near the quality.
the super high quality streaming is 2mbits per second – and because of no log-in required, content is completely free giving advertisers a huge audience across multiple networks. i’m pretty sure myspace is only available for myspace users. the ads are minimal (one after the first track, then one after the following three) and given the distribution partners including news.com.au and yahoo!7 music, the upfront network is a pretty impressive package for advertisers looking for engagement and reach
mmm, I think you guys should understand your competitors’ products first!! A quick bit of searching will show you that MySpace Music in the US has no ads in between songs, full catalogues of audio and video, full albums, user and artist playlist creation and following etc as well as the major labels as shareholders. There is no need to be a MySpace user to listen to content. Check out:
http://www.techcrunch.com/2009.....ace-music/
http://blog.wired.com/business.....sic-w.html