MCN boss Fitzgerald open to merging sales operation with any free to air network
The boss of subscription television’s biggest sales house MCN says that “it makes sense” to merge the operation with that of one of Australia’s free to air networks.
The comments from Multi Channel Network CEO Anthony Fitzgerald follow speculation that MCN is in talks with Ten to take on its sales operation.
Fitzgerald – a veteran of the TV industry – would be the likely leader of any joint operation given his ten years at the helm of MCN and 18 years with Seven Network before that.
Speaking to Mumbrella at an MCN event, he declined to comment on the speculation that his company was in talks with Ten, but added: “As the whole notion of competition is changing, it makes sense that MCN and a television network come together to change the landscape.
Seems like more upside for Mcn rather than Ten. They are both selling numbers Ten out rates subscription TV. Unless they can sell the automated trading system on the Ten platform as well to media buyers. This will drive efficiency and reduce costs within the agency. Now that’s a way to improve share.
Total silver fox.
Have the last rights been read for Ten?
Surely News Corp will take over Ten any minute now….