Meals on Wheels urges for more volunteers in new campaign via SAUCE

November 11, 2024 7:30

Recently rebranded creative agency SAUCE has developed a new volunteer recruitment campaign for Meals on Wheels South Australia.

With a new visual direction bringing contemporary style to the not-for-profit organisation, the campaign – led by a TVC – identifies the importance of volunteers and asks the audience to help ‘Keep The Wheels Turning’.

It emphasises the impact volunteers leave on the customers, and hopes to encourage more South Australians to sign up.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.