Media Monitors has bought a majority investment in social media monitoring service Brandtology, the company has announced.
Media Monitors CEO John Croll said – “This is Media Monitors first acquisition since being acquired by Quadrant on 1 July 2010 and it reaffirms our growth strategy.
“Brandtology’s business model reflects Media Monitors focus on accuracy, timeliness and deeper insight – all rare commodities in the current world of social media monitoring and analysis. We believe it’s a great step forward for these two strong brands with a consistent focus on quality and client service to grow together as part of the Media Monitors Group.”
Brandtology will remain as a separate brand within the Media Monitors Group.
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Writing on his company blog, Croll said of social media: “These platforms are neither fringe nor niche – they are already a huge and growing part of the public conversation. ”
The announcement was also accompanied by a video explaining the thinking behind the deal: