Mediacom Sydney MD James Sneddon departs after just eight months in the role

Sneddon departing Mediacom

Sneddon: departing to “pursue other opportunities”

Mediacom Sydney’s managing director James Sneddon is departing after just eight months in the role “to pursue other opportunities”.

Sneddon stepped up in August of 2015 as the agency reeled from revelations about campaign misreporting, filling the gap left by the sudden departure of former Sydney MD Geoff Clarke, that May.

The media agency noted that Sneddon’s responsibilities would be temporarily filled by Nicole Boyd, who moved recently to a national client service role, but the annnouncement comes at a time when Mediacom is under pressure, having recently lost its biggest client, Westpac.

Mediacom CEO, Sean Seamer, said in a statement: “I’d like to thank James for his commitment to our people and clients during his years at Mediacom, and particularly for his steady hand and commitment over the past 12 months.”

As Mumbrella revealed last month Mediacom’s parent, GroupM, is moving the Westpac account to a new “multi-agency solution” under the auspices of sister agency Maxus.

The move was a blow to Mediacom, given Westpac was the agency’s largest client, with $80m spend across its various subsidiaries, including St George Bank and Bank of Melbourne, and coming as the agency seeks to rebuild following last year’s misreporting scandal.

Sneddon joined Mediacom as a group director in April 2010, before being promoted last year.

He will leave the agency on June 21.

Nic Christensen


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