MediaMonks’ Aussie office launches new campaign for Oral-B

Procter & Gamble’s Oral-B Kids has launched a new Australian campaign via S4 Capital’s MediaMonks to encourage healthy teeth brushing habits in children.

This is MediaMonks’ first attributable creative campaign from its Australian office, which was launched formally last November. However, Mumbrella understands that this is not the first campaign the Australian office has done.

The campaign also marks the first work MediaMonks has done for Oral-B, and includes a new brand platform, ‘Brushtime Tales’, to make the idea of brushing teeth more exciting.