New campaign from WorkSafe Victoria reaffirms that violence is ‘never ok’

WorkSafe Victoria has launched a new campaign aimed at educating Victorians on the violence and aggression workers face every day.

The campaign was created by TBWA\Melbourne in partnership with production company Finch, and addresses the fact that it is ‘never ok’ to be violent or aggressive to someone in the workplace.

The ‘it’s never ok’ platform is an evolution of the 2017 campaign which focused on the healthcare industry, this time extending the message to apply to all industry sectors, reflecting the treatment many Victorians face on a daily basis.

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