Media’s billion dollar bounceback
Welcome to a midweek edition of Unmade, written in Sydney during Advertising Week APAC.
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Today’s writing soundtrack: Listnr’s new Sound States ‘brown noise’ focus channel. Did it help stay focused on writing this? Maybe, although an imminent deadline also helps.
Monday saw the release of a big piece of date from Standard Media Index – Australian media agency spend in the last financial year.
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Tim, I believe a mistake or misread with Magazines; SMI June Consumer (paid cover, mostly Are) were up by 9.1%
Thanks for flagging that Steve – I’ll investigate.
All the best,
Tim
Hi Steve, I’ve got a ruling form the bunker…
Jane Ractliffe tells me that we are both right. Consumer magazine titles were up by 5.6%, but there was an overall decline in print magazines because it was dragged down by a big fall in news inserted magazines, and trade magazines.
All the best,
Tim