Meet the Market: CHE Proximity’s Ben Shepherd on media consumption and ad spend during COVID-19

In this episode of Meet the Market, CHE Proximity's chief media officer, Ben Shepherd, speak's with Mumbrella's Damian Francis about the effect of COVID-19 on media consumption as well as ad spend. Shepherd has been monitoring the situation since the start of the pandemic locally and also reveals his thoughts on what will happen next.

Key talking points:

  • Media consumption trends from the start of the pandemic to now: 7:51
  • The ad market and the implications of COVID-19: 14:35
  • Predictions for the near future for media consumption and spend: 20:00
  • Creation of change versus the compression of change: 29:32

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