Meet the Market: CHE Proximity’s Ben Shepherd on media consumption and ad spend during COVID-19
In this episode of Meet the Market, CHE Proximity's chief media officer, Ben Shepherd, speak's with Mumbrella's Damian Francis about the effect of COVID-19 on media consumption as well as ad spend. Shepherd has been monitoring the situation since the start of the pandemic locally and also reveals his thoughts on what will happen next.
Key talking points:
- Media consumption trends from the start of the pandemic to now: 7:51
- The ad market and the implications of COVID-19: 14:35
- Predictions for the near future for media consumption and spend: 20:00
- Creation of change versus the compression of change: 29:32
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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