Dr Mumbo

Meet the new boss. Quite literally the same as the old boss

Dr Mumbo must confess to a slight sense of anticlimax over the uplifting social media tale of Toby Hemming’s digital quest for a job in Australia.  

Toby Hemming mumbrellaAs previously recounted by Dr Mumbo, the corporate comms professional – who previously worked for the Rupert Murdoch controlled BSkyB in the UK – began his search by creating a blog, Google Maps site, Facebook fan page and Twitter profile.

And as Dr Mumbo wrote earlier today, it looks like Toby has found something.

He has indeed. Which is obviously nice.

It’s just been announced that he’s staying inside Murdoch’s Death Star:

Nationwide News managing director Michael Miller announced today the appointment of Toby Hemming as communications manager at NWN.

Mr Hemming joins the company from BSkyB in the UK, where he has been corporate communications manager for the past four years.

In his new role he will be responsible for internal communications at NWN, business communication to advertiser and newsagent media, and developing our corporate reputation.

He will also handle relations with the charities we support, and communications for our One Degree program.

He takes over the position from Roger Coombs, who has retired.

Born and educated in the UK, Mr Hemming took a Masters degree in public relations at London’s University of the Arts before starting his career in recruitment consulting.

He initially came to Australia in 1999 to travel and stayed six years, working in recruitment for Walker Hamill and Parker Bridge before joining Vedior International as a key account manager.

He returned to the UK in 2005 and soon joined the News Corp-owned BSkyB as a key member of its corporate PR team.

“I’m thrilled to be returning to Sydney and to be staying within the News Corp family, which is without doubt the most exciting company in media industry at this time,” he said.

Mr Hemming takes up his new position, reporting to the NWN Human Resources director, on June 15.

So perhaps that interactive resume wasn’t needed after all.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.