Melbourne radio ratings: Smooth FM overtakes Fox FM as most popular FM drive radio station

Nova’s Smooth FM drive show with Byron Webb has been crowned as the most popular Melbourne FM drive radio station for the sixth radio survey of the year, jumping 1.9 points from an 8.9% share to 10.8%.

Smooth FM’s win in the drive battle has seen Fox FM’s popular duo Hamish and Andy fall to second place, despite improving 0.4 points from survey five’s 10.3% to this survey’s 10.7%.

Smooth FM 91.5 hosts

Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold lost their second place title in the drive battle as they dropped 0.5 points from the last survey to 9.6%.

Nova’s drive program was the only FM radio station to lose points in survey six.

Maintaing its fourth place was Gold 104 as Gavin Miller jumped 0.4 points from its previous 7.8% to 8.3%.

Meanwhile, Kiis FM’s Dave Hughes and Kate Langbroek managed a 7.2% audience share, beating Triple M’s The Rush Hour with JB & Billy’s 6.7% share.

In the AM battle 3AW once again maintained a strong lead in the drive segement with a 12.8% audience share improving 0.4 points.

ABC Melbourne was second in the AM drive battle managing an 8.3% share.

Despite losing in the drive segment, Fox FM managed a win in the breakfast battle with Fifi, Dave, Fev and Byron jumping 1.1 points from survey five’s 7.9% to this survey six’s 9% share.

Smooth FM managed to finish in second place as Jennifer Hansen and Mike Perso pulled in an audience share of 7.8%, beating Gold 1.04’s Stanley and Anthony “Lehmo” Lehmann’s 7.7% share.

Fourth place in the breakfast segment was awarded to Triple M as it saw a decline of 0.5 points to 7.1%.

Nova’s Chrissie Swan, Sam Pang, Jonathan Brown fell from its second place title to fifth place as it dropped a whole point to 6.8%.

Coming in last for the FM stations was Kiis FM’s Matt Tilley and Meshel Laurie with a 6.1% share.

Again in the AM battle 3AW managed a whopping 21.6% from last surveys 20.5% share.

3AW was the most listened to breakfast program across all of the AM and FM stations with ABC Melbourne being the second most listened to show with a 11.5% share, even though it fell 0.4 points.

Melbourne radio ratings survey 6 2017. Source: GfK

Winning the title of the most-listened-to FM radio station overall for the second survey in a row was Smooth FM, which saw a share of 10.5% after improving 1 point from last survey.

Fox FM, which previously came in third, managed to tie with Gold 104 for second place with both stations seeing a 9.3% share.

Both stations saw an improvement with Fox FM jumping 0.5 points compared to Gold’s 0.2 point increase.

Falling 1.1 points to fourth place was Nova finishing with a 6.9% share for survey six.

Kiis FM managed to overtake Triple M with its 6.2% share compared to Triple M’s 6.1%.

For the AM stations, again 3AW was the most-listened-to station overall obtaining a huge 16.2% audience share from last survey’s 14.8%.

ABC Melbourne fell 0.2 points to 9.7% beating SEN’s 3.8%, 3RN’s 2.3%, ABCFM’s 1.9% and ABC NEWS’ 1.5% share.

Melbourn radio ratings survey 6 2017. Total audience share. Source: GfK


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