Radio enjoyed a buoyant start to the year with ad revenues across the country up 4.99%, as Melbourne overtook Sydney as the biggest advertising market.
Melbourne rose 8.92% to $15.448m, with Sydney’s growth of 7.73% taking revenues in the city to $15.257 million.
Adelaide posted the biggest growth of 10.78% to $4.743m, Perth rose 3.55% to $7.067m while Brisbane was the only of the metro markets to drop – down 8.23% on last January to $7.611m.
Overall the market was worth $50.126m in January.
CRA chief executive officer Joan Warner said: “January 2016 was a positive month for metropolitan radio advertising with only Brisbane showing a correction from what was a very strong January in 2015 when Queensland held a state election.”
The numbers build on a strong first six months for the radio industry. Including the January numbers the industry is now up 4.66% to $440.947m.
The CRA figures are collected by Deloitte and include agency and direct ad spend.