Ad wrap: Pizza Hut’s family focus; Kia gets sporty; Sportsbet for blokes; Subway spruiks Brett; BPay holiday; Audi doubles up
Mumbrella wraps up the latest campaigns to hit our screens.
Pizza Hut is celebrating its history in an ad which considers the different reasons why families order pizza. It ends with the tagline ‘Pizza Hut, a friend of the family since 1970’. Host is Pizza Hut’s creative agency of record.
https://www.youtube.com/watch?v=KG-IzEaQA4w
Kia says ‘hello’ to its new Sportage in an ad which highlights the car’s features, including automatic reverse parking. Innocean is Kia’s creative agency of record.
https://www.youtube.com/watch?v=gpW6Cioxi-M
Subway is supporting its Sub of the Day offer with an ad tracking Brett “who lives life his way right down to lunch when he takes that Subway $4.90 Sub of the Day and makes it his own”. Publicis Mojo is Subway’s creative agency of record.
https://www.youtube.com/watch?v=Mk7s1XGYtUo
Sportsbet is pushing its live betting offer with a series of new ads, created by BMF, showing different men using the app.
https://www.youtube.com/watch?v=1sexx1hnIW8
https://www.youtube.com/watch?v=TdDOLtUFGyg
BPay is pushing its scheduled payments with an ad showing the poor timing of Alan who happened to break his arm and leg right before a cruise holiday. BMF is BPay’s creative agency of record.
https://www.youtube.com/watch?v=QPdX3lVYSdY
https://www.youtube.com/watch?v=UU0P_syxqi8
Audi is pushing its Q3 and Q5 models with an ad showcasing each operating car side-by-side in different Australian environments. Created by 303 MullenLowe Sydney, the spot features performers from the Sydney Dance Company and surfer Mick Fanning.
“Symmetry and contrast live at the heart of great design,” said Richard Morgan, ECD at 303 MullenLowe. “By showcasing the latest Audi Q3 and Q5 models in this way we aim to align the brand to the lifestyles or audiences that are ideally suited to these models. The campaign has a distinctively stylish Audi look and feel, and has been shot locally to appeal to an Australian audience.”
https://www.youtube.com/watch?v=Wr3j9ViuPFI
Audi credits:
- Client: Audi Australia
- Agency: 303 MullenLowe
- ECD: Richard Morgan
- Head of Art: Adam Whitehead
- Senior Art Director: Matt Smith
- Copywriter: Mike Guegan
- Agency Producer: Sean Ascroft
- Head of Business Management: Tony Dunseath
- Business Director: Laura Dewey
- Senior Business Director: Georgie McGarr
- Production Company: Collider
- Director: Damon Cameron
- Executive Producer: Rachael Ford-Davies
- Producer: Peter Holani
- DOP: Daniel Ardilley & Earle Dresner
- Editor: Chris Leaver
- Colourist: Ben Eagleton
- Sound: Sonar Music
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Great to see a rugby league ball used in the Pizza Hut ad, rather than the ubiquitous AFL ball that has seemingly pervaded national advertising in recent years in order to satisfy the cultural genocide tendencies of those south of the Barassi line.
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Is Sportsbet intentionally trying to appeal to the gay market? I know for a fact that the chunky guy in their ads has become a gay icon among the bears and Muscle Marys in particular, and this latest ad shows that they have indeed cottoned onto this, and are further leveraging their appeal in that demographic.
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Wow, that Pizza Hut ad – expect to see another spike in DMP ads. Dominos continue to innovate and Pizza Hut find new ways to stagnate.
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Agreed, Viewer – although I’m more of a ‘moustachioed twink’ fan.
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