Members only: I want your Christmas campaign verdict; and a chance for us to catch up in Melbourne next week
Welcome to a bonus Friday edition of Unmade, just for our paying members. As always, thank you for your support.
In part this an experiment – I’m inviting your input on tomorrow’s Best of the Week email. In part, this is a simple reminder that if you’re in Melbourne, you get a free place at next Tuesday night’s Marketing In 2023 event. And as usual, we also offer a daily update on the Unmade Index.
Marketing in 2023 – be there next week
First, to our narrowcast message. Only the few hundred people who are paying members of Unmade are receiving this post. Less than half of you are in Melbourne, which narrows it down a bit further. Not all of you will be available on Tuesday night, which tightens the funnel again. And many of you have already grabbed your ticket, in which case I’m already looking forward to seeing you on Tuesday evening. That’s narrowcasting.
So, Melburnian Unmade members who are free on Tuesday evening, the first part of this post is just for you.
Unmade Substack
Hi mate, I’m actually in the UK at the moment so haven’t had time to watch them all. I have however seen the John Lewis ad. It was sent to me by a friend over here gushing about it which tells you something immediately. One objective fulfilled I imagine. I watched it and had a lump in my throat. Whilst some people will over-think it and try to find a negative (trying to benefit from the misery of others perhaps?), I think the vast majority of the viewing public will think job very well done.
Thanks for those thoughts Chris – amazing seeing the reaction so far to the John Lewis ad.
I had tears at the John Lewis ad, loved Big W and Australia Post, thought TKMaxx was great fun, and that Myer was good fun too.
Thanks Adam. Excellent pointers!