Memories tracks the connection between a boy and his grandfather in ad launching Future Messages

Tech start-up Memories is continuing its effort to bring families together after members have passed away in an emotional film that launches its Future Messages function.

The film, created by The Monkeys and Good Oil Films, follows the life of a young man who continues to feel the impact of the loss of his grandfather until his 18th birthday when Memories presents him with a message filmed many years prior.

The Monkeys were announced as Memories’ lead creative agency earlier this month and launched the brand platform ‘Keep Living’ with an ad that also tugged at the heartstrings. At the same time Speed was named the brand’s global performance media agency.

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