Memories tracks the connection between a boy and his grandfather in ad launching Future Messages

Tech start-up Memories is continuing its effort to bring families together after members have passed away in an emotional film that launches its Future Messages function.

The film, created by The Monkeys and Good Oil Films, follows the life of a young man who continues to feel the impact of the loss of his grandfather until his 18th birthday when Memories presents him with a message filmed many years prior.

The Monkeys were announced as Memories’ lead creative agency earlier this month and launched the brand platform ‘Keep Living’ with an ad that also tugged at the heartstrings. At the same time Speed was named the brand’s global performance media agency.

Memories is a tech start-up that aims to preserve the lives of those who have passed and maintain familial connections between generations. The Future Messages feature enables users to send video, text or audio messages to loved ones at any future date.

CEO Tom Ainsworth said Future Messages will keep the bonds between descendants alive.

“In our culture the bond between generations is less visible despite huge advances in technology. Future Messages aims to use technology to celebrate those ties and gives us the chance to connect with our loved ones at the special moments in their lives and on the dates important to them.

“As someone who has lost his father not too long ago, a message from Dad would have meant a lot to me. I’m thankful this is a gift I can give my kids.”

The film was directed by Good Oil’s Curtis Hill and is set to Archer Broughton’s ‘I went down to the river’.

The Monkeys Melbourne’s chief creative officer, Ant Keogh, said the film captures the perfect tone.

“Death is always an incredibly sensitive topic, and even more so with this current situation we’re facing. We had to get this story right and we believe Curtis captured the perfect tone for this film which introduces the Memories’ Future Messages product feature to market,” he said.


Client: Memories
CEO: Tom Ainsworth
Chief Marketing Officer: Imogen Griffiths

Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Copywriter: Scott Zuliani
Art Director: Connor Beaver
National Head of Production: Romanca Mundrea
Group Content Director: Sophie Gosper

Production Company: Good Oil
Director: Curtis Hill
D.O.P.: Kieran Fowler
Executive Producer: Simon Thomas & Sam Long
Producer: Tracey Lee-Permall
Editor: Dan Lee @ Arc Edit

Post Production: Blockhead VFX
Grade: Ferguson Rotherham
Production Design: Bethany Ryan
Sound: Rumble Studios

Music: ‘I Went Down To The River’ Written and Performed by Archer Broughton
© SFM Publishing Pty Ltd
℗ Courtesy of Skinnyfish Music
Licenced by Sony/ATV Music Publishing (Australia) Pty Ltd
Casting Agent: Natalie Jane Harvie @ Citizen Jane

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