Dr Mumbo

Men in nappies, fish-based violence, French accents and deviant hippies: more mad ad complaints

It’s always Dr Mumbo’s favourite time of day when the moment comes to look at the latest complaints to the Ad Standards Board. Mainly because it’s always reassuring to find somebody who gets angrier about ads than him.

It’s a topic we’ve looked at before.

And today there are some more crackers.

There are people who find the Woolworths hippy ad offensive.

Or as the complainant puts it:

“The next thing we will be allowing deviants to hijack people as an acceptable ad. This is against everything we say about child safety and invasion of people’s privacy. Woolworths should be ashamed of themselves for stooping this low to win market share of the supermarket game.”

Then there’s Fisherman’s Friend:


“I am offended by the pointless violence and anti-male undertones of this advertisement.”

And for sheer, splendid are-they-watching the-same-ad-as-us? bonkersness, Snugglers:

The complaint:

“The advert suggests that the executive is wearing a Snuggle’s nappy and makes light of the very real need for adult personal products of this nature as well as making it appear as though an executive wearing a baby or toddler product is normal. I find the inference extremely offensive and in very poor taste.”

Then there’s the Budget insurance ad, which may be excerable, but Dr Mumbo isn’t sure deserves to be forbidden from our screens:


“Several reasons I object to is the correcting of the accent. I find it derogatory when people do that. I do not have an accent but I know many people who do. The other thing I find derogatory (which my 20 year old daughter pointed out) is the fact that the woman who is in the shower is half the man’s age. Who is this advertisement aimed at anyway? Dirty old men?”

You may not be shocked to hear that none of those complaints were upheld.


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