Mercerbell wins 2017/18 Carnival Cruise campaign

Customer experience agency MercerBell has won the 2017/18 Carnival Cruise Line campaign pitch.

The win comes three weeks after MercerBell and Saatchi&Saatchi announced they had won the Betfair Australia pitch, and two months after MercerBell declined to pitch for the Allianz account.

As part of the win, MercerBell will be responsible for the development of the newest campaign for Carnival Cruise Line which will launch in July 2017, across TV, cinema, out-of-home, press and online.

David Bell, executive creative director at Mercerbell, said they were “immensely proud” to be the “winning concept.”

“We look forward to working closely with Carnival Cruise Line this year and delivering some fantastically creative work,” he said.

Jayne Andrews, marketing director at Carnival Cruise Line, said MercerBell had understood “brand and audience.”

“The concepts presented throughout the pitch were bang on and we can’t wait to see the winning route brought to life,” she said.

In November, Carnival Cruises appointed Red Engine SCC to its social media account.

Mercerbell’s other clients include Toyota, Fuji Xerox and


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