Meta brings good ideas to life in latest SMB campaign via Now We Collide

Independent creative agency Now We Collide has created a new digital campaign for Meta targeting small to medium businesses (SMBs) across the APAC region.

The campaign is the latest iteration of Meta’s ‘Good Ideas Deserve to be Found’ SMB specific brand platform launched in December last year, and will be distributed via digital platforms and Meta-owned channels through Dentsu Media.

While the first campaign highlighted four Australian SMBs in a range of video and still assets, the latest campaign expands its reach across the APAC region, featuring a series of 15-second digital ads that showcase the stories of multiple SMBs from countries including Australia, Hong Kong, Indonesia, Japan, Korea, Philippines and Thailand.

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