Metro Trains’ Dumb Ways to Die launches superheroes video game

Dumb Ways to Die, the award-winning campaign from Melbourne’s Metro Trains, has launched a new video game for smart phones featuring its characters as superheroes.

The announcement:

Dumb Ways to Die is all about keeping people safe – and that couldn’t be more important in these uncertain COVID-19 times we’re living in today. To drive those isolation blues away and keep people entertained, Dumb Ways to Die brings you Superheroes. A new casual runner style game that will leave you addicted and wanting to play more. Dumb Ways to Die: Superheroes will be globally launched exclusively for the first 4 weeks on the Apple App Store for iOS.

For nearly 8 years now Dumb Ways to Die has brought to life important safety messages on new digital and emerging channels. That couldn’t be more true today with Dumb Ways to Die using their global TikTok following to spread important safety and educational messages about COVID-19 in a fun and engaging way. Dumb Ways to Die turns a message from something people need to hear into something they really want to engage with again and again.

Dumb Ways to Die has achieved an impressive 375 million game downloads and 350 million views on YouTube. Today the phenomenon is still growing. In just under 6 months, it has clocked up over 380,000 followers and generated over 16 million organic channel views on the emerging social platform TikTok.

Dumb Ways to Die: Superheroes takes a 3D runner style game to the next level. Use the Beans with their superhero powers to take on a multitude of obstacles in the cityscape roof top environment – parkour style. Bean superhero powers include climbing strength, shock resistance, fire resistance, speed and night vision. Use the Bean with the best suited powers to battle through each level and beat obstacles such as the roof top stinger bee hives, fire chimneys, laser beam robots and the precarious roof top ledges and ladders. Test your parkour skills while you battle other Beans across the roof tops to save the day and win!

To celebrate the launch of Dumb Ways to Die: Superheroes we’re giving 5 lucky people the chance to win a Dumb Ways to Die merchandise pack valued at $150. Follow us on Instagram to learn more about how you can enter and be in the running to win.

Dumb Ways to Die was the first marketing campaign to be commercialised which has helped to keep important safety messages top of mind with its fans while delivering fun and engaging content.

Leah Waymark (CEO of Dumb) says, “While people continue to love and play our games, we will keep developing new games and content. Superheroes is the seventh title and builds on the success of Dumb Ways to Draw, giving our fans an exciting new experience in the Dumb Ways to Die world. We all know there are consequences to risk taking actions, so this and all games in the Dumb suite, deliver an important safety message while having fun at the same time.”

Source: Metro Trains press release


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