Mi9 experiences another senior executive departure with loss of CIO Kelly Ferguson

Kelly Ferguson

Ferguson: leaving Mi9

Nine’s digital division Mi9 has been hit with another senior leadership departure with the loss of chief information officer, Kelly Ferguson, Mumbrella can reveal.

A spokeswoman for the company confirmed Ferguson’s departure but declined to comment further.

Ferguson’s exit is the latest in a string of departures from Mi9, which has over the past 18 months lost its most of its senior management team amid a restructure that has seen much of its sales and technology functions absorbed into the broader Nine business. 

Among the other departures in the past year or so are former COO Marc Barnett, commercial director Steve Geelan, Mi9 sales director Emma Jane Owenshead of data venture, Tipstone, Richard McLaren, head of research Gabbi Stubbs, director of TV Rebecca Haagsma and general counsel Emren Kara.

In August of 2014, CEO Mark Britt departed the business and was replaced by Alex Parsons as the company sought to co-locate its sales arm within the digital venture Mi9 as it sought to better integrate its offering.

It is understood that Ferguson’s role is likely to be filled internally.

Nic Christensen


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.