News

Michael Gethen and Piers Hogarth-Scott take the reins at Community Engine

Digital company Community Engine has made two senior appointments, naming former IDM boss Michael Gethen as its new CEO and ex Hothouse manager Piers Hogarth-Scott as managing director.  

The firm specialises in offering brands platforms to connect communities of consumers and advise on the strategies attached to that. Clients include the likes of FBI Radio, Qantas and Events New South Wales. The changes will see company founder Brandon Saul step back from frontline management.

Piers Hogarth-ScottHogarth-Scott was most recently on the executive management team at Hothouse Interactive and before that Chief Executive of word of mouth agency Yooster.

He said: “I’m looking forward to driving revenue growth and expanding the business to new market segments.”

Gethen was formerly a GM of Fairfax Digital’s drive.com.au and CEO of Independent Digital Media.

Saul said: “This new structure will ensure that Community Engine is well equipped to manage the demands and opportunity of the business.”

The two year old company currently has a staff of around 30.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.