DGM wins Snuggie client – thanks to living the brand
This blurry photo may have helped digital outfit DGM win the business of the company behind the Snuggie’s arrival in Australia.
Staff at DGM had just pitched for the paid search and affiliate marketing business for home shopping retailer Global Shop Direct.
As a gift they were given the Snuggies, which they decided to wear when they joined colleagues in the pub for a post pitch schooner.
As the posed for a team photo with the kitsch classic, a passing member of staff from Global Shop Direct snapped this cameraphone image and passed it to the company’s marketing director Edward Wise, who recognised the people in the photo as the ones who had pitched that day.
The paid search and affiliate marketing components of Global Shop Direct’s online campaigns are now being rolled out.
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well, I hope you’re getting a cut of that Tim … you take the trophy for the most passionate Australian Snuggie brand ambassador…
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Fleur wishes
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Fleur wishes she could win pitches in snuggies too…..
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I get really tired of all of these comments which are snide, jaded and sarcastic. so many people on this site sticking in the knife. Fleur and others like – piss off or at least try to add something meaningful.
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Love it! I believe in living my brand but wouldn’t be caught dead wearing a snuggie.
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I agree Dave, there are a lot of very bitter people on this site who obviously want to make themselves feel better by making pointless comments.
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My comment was sincere, not sarcastic – I thought Tim + Crikey’s Snuggie virals got everyone talking about the brand. Clearly I’m joking about the cut.
Not sure why that’s either an offensive or pointless comment – and would respond directly, but you are anonymous.
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The Snuggie brand is so naff but cool because of people like Tim and also Crikey who took their snuggie on a road show. And good on DGM for continuing the tradition.It’s great marketing. Dave + DD… maybe you need to chill out and wrap yourself up in a snuggie?
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Im wondering if the pitching team didnt wear them at the pub just to take the piss… Its a weird drinking outfit after all…
Congratualtions to them anyway..
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It’s the blanket that’s guaranteed to get you banned from approaching children under the age of five!
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At first I misread this as “Snugglies” and I thought how gross that they were wearing them at the pub! And how weird and desperate for business….(obviously without considering the logistical issues).
Note to self….have coffee BEFORE scanning Mumbrella headlines!
Also, Snuggies are fab.
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