DGM wins Snuggie client – thanks to living the brand

dgm_Snuggie bustThis blurry photo may have helped digital outfit DGM win the business of the company behind the Snuggie’s arrival in Australia.

Staff at DGM had just pitched for the paid search and affiliate marketing business for home shopping retailer Global Shop Direct.  

As a gift they were given the Snuggies, which they decided to wear when they joined colleagues in the pub for a post pitch schooner.

As the posed for a team photo with the kitsch classic, a passing member of staff from Global Shop Direct snapped this cameraphone image and passed it to the company’s marketing director Edward Wise, who recognised the people in the photo as the ones who had pitched that day.

 The paid search and affiliate marketing components of Global Shop Direct’s online campaigns are now being rolled out.


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