Founder Mike Hill departs Holler after a decade


Hill: “It’s time for me to test myself again”

The founder of digital agency Holler in Australia, Mike Hill, has quit the business he started 10 years ago, saying: “it’s time to test myself again”.

Managing director Merran Morton will now lead the agency which is owned by independent holding group IPMG, which owns a diverse group of businesses including Spectrum PR, Offset Alpine Printing and marketing group SBM.

In a statement, Hill said: “This has been an incredibly tough decision to make as Holler is a part of who I am, and probably always will be.

“I’ve worked with so many great people in that time, I will never forget. After 10 years I feel it’s time to move on and focus on some of those ideas that have been nagging in the back of my head. I’m leaving Holler with fantastic clients and in great hands. It’s time for me to test myself again.”

Hill started the Australian outpost of the successful British agency in 2006 having started as a Flash developer at the London branch of the agency, and acting as CEO for the past 10 years.

Three years ago the agency absorbed another IPMG digital shop, Mass Media, with Caitlin Millar-Jack being named co-CEO alongside Hill. She left the business in late 2014.

The agency’s clients include Audi, Blackmores, Heineken and Nestlé.

merran morton

Managing director Merran Morton will replace Hill

In a statement about his departure, Morton said: “As founder, Mike has played a crucial role in making Holler what it is today. With recent wins and a strong new direction in play we’re excited about the future as we embark on the next stage of Holler’s growth, expanding on Mike’s legacy.”

Kevin Slaven, CEO IPMG, added: “After Mike’s 10-year contribution to Holler we fully support his will to go and pursue all the ideas and dreams that have been put on hold while he focused on getting Holler to where it is today. We thank Mike for all the hard work and wish him all the best for his next adventure.”

Alex Hayes


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