The millennial marketers target moves to the world of gaming

May 5, 2017 2:21

Advertisers believe they have found a new route into the elusive millennial male market, with the rise of eGaming now on the radar of marketers.

Qudos Arena is the venue for Australia’s first Extreme Masters eGaming tournament.

Brands such as Intel, St George, Budweiser, Telstra and Virgin, Velocity, Dolby and even sports car manufacturer McLaren are now looking to the world of eGaming as a path into a connected audience, passionate about games.

The strength of the market is being tested in Sydney this weekend with the first ever eGaming stadium event expected to draw thousands of game lovers to Sydney’s Olympic park to watch professional gamers fight it out for a six figure prize package.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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