Mindbox appoints ex-Ikon staff as general manager

Jessica To has joined Mindbox as general manager, with the previous general manager, Paul Maddock moving to head of operations.

To joins the digital marketing and media consultancy from Ikon, now AKQA Media, where she held the role of media and data director.

Mindbox’s general manager Jessica To

To had been at the WPP agency since October 2012, having been promoted several times over.

Nic Halley, founder and CEO at Mindbox, said: “Jessica is joining the team at an exciting time, as we continue to see rapid-fire change in the digital landscape and the growth of Mindbox. With this, comes the need to find the right structure to grow and a passionate team leader to ensure that as the industry adapts, so do we.”

To said of her appointment: “Mindbox is an agency that I have been watching for a while now. Their unique approach to driving engagement through technology and collaborative ways of working with clients in an ever-changing industry to build engaging brands is something that I admire and look forward to being part of.”

The appointment was effective from Monday 5 July.


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