Mindshare wins $35m Tourism New Zealand account as global media partner

Tourism New Zealand has appointed Mindshare as its global media agency partner, an account worth around $35m, to deliver campaign material to potential visitors worldwide.

Media strategy and buying spend is the largest single investment Tourism New Zealand makes annually, with the Mindshare partnership to begin on 1 July.

“Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place,” said Tourism New Zealand’s director – commercial, René de Monchy.

“Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors.”

Mindshare chief strategy officer and global business lead, Joe Lunn, added: “It’s a privilege to be partnering with Tourism New Zealand on their journey to be the world’s most authentic destination storytellers.

“They truly value the contribution that strategic thinking, media innovation and a world-class network can provide in helping to grow their brand and transform their business.”


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