Mitsubishi shows sense of adventure in latest campaign
Mitsubishi has launched its latest campaign to promote its Eclipse Cross model.
The ad highlights the brand’s sense of adventure and features a young couple spinning a wheel with different directions on it to decide whether they should go north, south, east, west or somewhere in between.
Starting in the city, the couple then take their Eclipse Cross through the rainforest, camping in the bush and to the beach.
The tagline used at the end of the campaign is ‘Here Now, for Wherever Next’.
Richards Rose is Mitsubishi’s creative agency of record.
Richards Rose debuted its work for Mitsubishi in September 2016 showcasing the brand’s SUV range.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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What is the song they use in this ad?
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