UMS Australia appoints Tang Yi as business development manager for Melbourne office
Social media agency United Media Solution, has appointed Tang Yi as business development manager as the company expands its Australian operations
Yi was formerly China brand ambassador for wine brand Brown Brothers.
Jessica Miao, chief executive officer of UMS, said, “We are really excited to welcome Tang to the team as she brings a wealth of knowledge of both the Australian and China markets. Who better to help brands understand the complex Chinese digital marketing landscape than someone who spent two years on the ground here in Shanghai building an Australian brand?
“Our Melbourne operation is growing quickly and working alongside Eric and Jo, we are confident Tang will help UMS to continue its strong trajectory as we help more Australian businesses to connect with Chinese consumers.
Yi added: “UMS is a team of impeccable talent with a comprehensive understanding of the market and the unique skills to execute the most effective e-marketing to Chinese consumers.”
“My previous roles have equipped me with the capability to translate the needs of Australian brands to reflect Chinese consumers’ tastes while maintaining the genuine essence of these brands. I look forward to assisting more Australian brands to grow in the Chinese market, and among the local Chinese community here in Australia.”
UMS clients include Air New Zealand, CTS Tours, Harrolds, Education New Zealand, Prolife Foods, Skycity, Sydney Business Events, THL, Tourism New Zealand and Vodafone.
