Mizone experiment: what sort of music gets athletes in ‘the zone’?
Sports drink Mizone is running an experiment to see what music gets sports people in ‘the’zone’ the quickest.
The Mizone Zone Lab sees four musical acts experiment with different music, lyrics and instruments to find what sort of music best energises four different types of sports people.
The sounds of Jono Ma, New Navy, Hook N Sling and Nick Wales will be tried out on an adventure runner, kayaker, mountain biker and urban runner.
As part of the campaign, a free music track will be downloadable with every Mizone sold.
Nice, a lot of thought has gone into this. Finally a solid piece of branded content!